Launch offer: the first 1,000 users get Business free. Claim your spot →

Email tracking

Email tracking without a browser extension

You do not need a Chrome extension to know whether your email was engaged. The tracking lives in the message, so it works from any inbox. Clicks are reliable; opens are an estimate.

Track without an extensionSee the Business plan

No-code setup available — free on the 30-day Business trial. No card required.

Can I track email without an extension?

Yes. Email tracking needs only two things in the message: an invisible image for opens and wrapped links for clicks. Neither requires a browser extension, so you can measure mail from any inbox. Clicks are recorded reliably; opens are an estimate, because some apps load the image automatically.

Why it matters

01

Nothing to install

No extension, plugin or add-in sits in your browser. The pixel and wrapped links live in the message you send, so there is nothing to break on an update.

02

Works from any inbox or device

Because the tracking is in the message and not the browser, it works whether you send from Gmail, Outlook or webmail, on a laptop or a phone.

03

Clicks reliable, opens an estimate

A wrapped link records a deliberate tap, so clicks are trustworthy. An open depends on the mail app loading an image, so it is reported as an estimate, with automatic fetches kept separate.

Set it up

Three steps, no developer

  1. 01

    Create a campaign and add recipients

    Paste addresses, stored only as a hash, each getting a token woven into the pixel and links.

  2. 02

    Copy the two snippets

    An invisible open pixel for the HTML body and a wrapped link for your call to action, both with a per-recipient merge field.

  3. 03

    Send and read the results

    Send from whatever inbox you use, then read click rate as the reliable number and opens as an estimate.

Watch it end to end: recipients, snippets, per-person results

1/6 · Add your recipients
PPriyatoken r_8f3c
AArjuntoken r_1a2b
MMeeratoken r_9d4e

FAQ

Frequently asked questions

Why avoid a tracking extension?+

Extensions only work in the browser they are installed in, can break on updates, and often send your mail through a third party. Message-level tracking works from any inbox and does not sit between you and your email.

Does it work on mobile and webmail?+

Yes. Since the pixel and links are inside the message, tracking works the same on phone mail apps and webmail, where a desktop extension could not run at all.

Is open tracking accurate without an extension?+

An extension would not make opens exact either. Open tracking is always an estimate because image loading varies by mail app, while clicks stay reliable because they need a deliberate tap.

More on conversion tracking

directinapp BusinessThe full conversion-tracking product: pricing, setup and a live demo.Open trackingSee roughly how many people opened, with automatic mail-app fetches counted separately so the number means something.Click trackingWrap the links in your email and see exactly who tapped what. Works in every email, including plain text.For GmailAdd tracking to the mail you already send from Gmail — no extension to install, no change to how Gmail delivers.Without an ESPYou do not need a marketing platform to know whether anyone read your email. Keep your normal inbox and add tracking to it.Apple Mail PrivacyApple loads tracking images for every message, read or not. Here is what that broke, and what still works.For OutlookAdd open and click tracking to the mail you already send from Outlook, with no add-in to install. Clicks are reliable; opens are an estimate.

Get started

Stop losing clicks to the in-app browser

Create your first smart link in under a minute and see where every tap really goes.

Start free

Free forever · no card required

Or explore the free link shortener and link-in-bio pages.