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Email tracking

Email tracking for Outlook

Add open and click tracking to the mail you already send from Outlook, with no add-in to install. Clicks are reliable; opens are an estimate.

Track Outlook sendsSee the Business plan

No-code setup available — free on the 30-day Business trial. No card required.

How do I track emails sent from Outlook?

Paste an invisible tracking image into the message body and use wrapped short links for your calls to action, each carrying the recipient's token. Outlook sends normally; the tracking records clicks reliably and opens as an estimate, since some mail apps load the image on their own.

Why it matters

01

No add-in to install

Nothing to install in Outlook and nothing sitting between you and your inbox; the tracking lives in the message you send.

02

Clicks you can trust, opens honestly labelled

A wrapped link records a real, deliberate tap. An open depends on the mail app loading an image, so it is shown as an estimate, with automatic fetches kept separate.

03

Per recipient, deliverability untouched

Each recipient carries their own token, so you see who opened and who clicked. directinapp never sends your mail, so your Outlook sender reputation is unchanged.

Set it up

Three steps, no developer

  1. 01

    Create a campaign and add recipients

    Paste addresses, stored only as a hash. Each gets a token woven into the pixel and the links.

  2. 02

    Copy the two snippets

    An invisible open pixel for the HTML body and a wrapped link for your calls to action, both with a per-recipient merge field.

  3. 03

    Send from Outlook and read the results

    Map the merge field to your mail-merge column and send as usual. Read click rate as the reliable number and opens as an estimate.

Watch it end to end: recipients, snippets, per-person results

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FAQ

Frequently asked questions

Does Outlook block email tracking?+

Outlook does not block wrapped links, so click tracking works normally. For opens, some Outlook and Microsoft setups fetch images automatically, so those are counted as machine opens and kept out of the human estimate.

Do I need an Outlook add-in?+

No. Anything that sends HTML mail can carry the pixel, and any email can carry a wrapped link, so no add-in or plugin is required.

Is open tracking accurate in Outlook?+

No tool can make it exact. Image loading varies by client and settings, so opens are always an estimate. Clicks are the reliable signal because they need a deliberate tap.

Will it affect my deliverability?+

directinapp never sends your mail, so your Outlook deliverability and sender reputation are untouched. Keep your links reputable and your list clean, as with any sending.

More on conversion tracking

directinapp BusinessThe full conversion-tracking product: pricing, setup and a live demo.Open trackingSee roughly how many people opened, with automatic mail-app fetches counted separately so the number means something.Click trackingWrap the links in your email and see exactly who tapped what. Works in every email, including plain text.For GmailAdd tracking to the mail you already send from Gmail — no extension to install, no change to how Gmail delivers.Without an ESPYou do not need a marketing platform to know whether anyone read your email. Keep your normal inbox and add tracking to it.Apple Mail PrivacyApple loads tracking images for every message, read or not. Here is what that broke, and what still works.Cold emailFor cold outreach, a per-recipient view beats an aggregate rate. See who clicked, reliably, and treat opens as a rough signal, so you follow up with the right people.

Get started

Stop losing clicks to the in-app browser

Create your first smart link in under a minute and see where every tap really goes.

Start free

Free forever · no card required

Or explore the free link shortener and link-in-bio pages.