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Email tracking

Email tracking without Mailchimp or any marketing platform

You do not need a marketing platform to know whether anyone read your email. Keep your normal inbox and add tracking to it.

Track without an ESPSee the Business plan

No-code setup available — free on the 30-day Business trial. No card required.

Can I track emails without an email marketing platform?

Yes. Tracking needs only two things in the message: an invisible image for opens and wrapped links for clicks. Neither requires a marketing platform, so you can measure mail sent from an ordinary inbox.

Why it matters

01

Keep the inbox you have

No migration, no new sending domain, no warm-up period — the mail still comes from you.

02

Right-sized for small sends

Outreach, proposals and invoices are usually tens of recipients, where a full marketing platform is overkill.

03

Per-recipient answers

For a short list, "did this particular person click?" matters far more than an aggregate percentage — and unlike an open, a click is not something the mail app can trigger on its own.

Set it up

Three steps, no developer

  1. 01

    List your recipients

    Paste them in, with an optional label so the report reads clearly.

  2. 02

    Copy the built email

    Pixel for HTML, tracked link for everything.

  3. 03

    Send from your inbox

    Individually, or through whatever mail-merge you already use.

  4. 04

    Check who engaged

    Follow up based on who clicked rather than guessing.

Watch it end to end: recipients, snippets, per-person results

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FAQ

Frequently asked questions

Is this suitable for cold outreach?+

It measures cold outreach well, and clicks are the honest signal there. Sending practice — consent, relevance and an easy opt-out — is your responsibility as the sender; directinapp does not send on your behalf.

How many recipients can I add?+

Up to 5,000 per campaign in a single paste. For sends much larger than that, a full email platform is usually the better tool.

Do I need to be technical?+

No. You write the email once and copy the finished version we build for each recipient, with their token already in it. Nothing to map, nothing to paste twice.

Will I see exactly who opened it?+

You will see who clicked, reliably. Opens are an estimate: some mail apps load the tracking image automatically whether or not anyone reads the message, and others block it entirely, so treat opens as a rough signal and clicks as the answer.

More on conversion tracking

directinapp BusinessThe full conversion-tracking product: pricing, setup and a live demo.Open trackingSee roughly how many people opened, with automatic mail-app fetches counted separately so the number means something.Click trackingWrap the links in your email and see exactly who tapped what. Works in every email, including plain text.For GmailAdd tracking to the mail you already send from Gmail — no extension to install, no change to how Gmail delivers.Apple Mail PrivacyApple loads tracking images for every message, read or not. Here is what that broke, and what still works.For OutlookAdd open and click tracking to the mail you already send from Outlook, with no add-in to install. Clicks are reliable; opens are an estimate.Cold emailFor cold outreach, a per-recipient view beats an aggregate rate. See who clicked, reliably, and treat opens as a rough signal, so you follow up with the right people.

Get started

Stop losing clicks to the in-app browser

Create your first smart link in under a minute and see where every tap really goes.

Start free

Free forever · no card required

Or explore the free link shortener and link-in-bio pages.