What is conversion tracking? A plain-English guide for links

Conversion tracking is measuring the meaningful outcomes a link or campaign produces — a sale, a signup, a lead — and tying each one back to the link that drove it, usually with a value attached so you know the rupees, not just the clicks. In directinapp you report each outcome with a tracking pixel or a server postback, and it shows up as a count, a total value and a conversion rate for that specific link.

A click is someone tapping your link. A conversion is what you actually wanted to happen afterwards — they bought, they registered, they submitted a lead form. You can get thousands of clicks and few conversions, or few clicks that all convert. Conversion tracking measures the second number, and the conversion rate (conversions as a percentage of real clicks on that link) tells you how well the link turns interest into outcomes.

When the outcome happens, your website tells the tracking tool. The two common ways, both shipped in directinapp, are a tracking pixel — a tiny 1x1 image you drop on your thank-you page, whose URL carries the slug, event name and value — and a server postback, a POST your own code sends after a confirmed payment (it can also include order metadata like an orderId). directinapp records the event against the link's slug either way. The pixel is no-code; the postback is more reliable because it doesn't depend on the buyer's browser loading a page.

Not in directinapp today, and we'd rather be straight about it. Attribution is per link: you learn which link drove the conversions and their value, not which individual click or visitor. Because of that, the feed's 'source' and 'where' columns are effectively empty right now. Per-visitor / per-click attribution using a click id is on the roadmap — planned, not live. For most sellers, one link per reel or campaign already answers 'which one is earning?'

No for the pixel — it's a single line of HTML you paste on a thank-you page, with your slug already filled in. The server postback needs someone who can add a request to your checkout code after a payment succeeds, so a developer or a store that supports webhooks helps there. A JavaScript SDK and ready-made Shopify / WooCommerce apps are on the roadmap; for now the pixel and postback are what's live.

directinapp records conversions on every link, on every plan, always on — so you can paste your pixel today and lose nothing. Viewing the reports is part of the Business tier, and the early-bird trial month is full Business at no cost. Create a link, add the pixel or postback, and open the Business trial to see the sales, values and rates roll in. The commercial details live on the Business page.