Conversion tracking
Linktree conversion tracking: the honest alternative that counts rupees, not just clicks
Linktree tells you a link got clicked. directinapp tells you it drove 12 purchases worth Rs 5,988. On any link you can fire our tracking pixel or server postback with a sale value, and the Business tier shows conversion count, total value and conversion rate per link, per currency (INR/USD/EUR/GBP/AED). Today attribution is per-link, and payment-webhook auto-capture is on the roadmap.
Does Linktree track conversions and sale value?
Linktree reports clicks and views, not the rupee value of sales from a link. directinapp does: on any link you fire a tracking pixel or server postback with a sale value, and the Business tier shows conversion count, total value and conversion rate per link. Attribution is per-link today; payment-webhook auto-capture is on the roadmap.
Why it matters
Value in rupees, not just click counts
Linktree analytics stop at clicks and views. directinapp lets every link report an actual sale: fire the pixel with v=499&cur=INR and the Business report adds up total value, conversion count and conversion rate. Multi-currency totals stay separate across INR/USD/EUR/GBP/AED and are never blindly summed together.
Ingestion is always on, on every link
You do not switch anything on. Every directinapp link accepts conversions on every plan from day one, so you never lose the early data. Viewing the reports needs the Business tier (a non-Business account gets a clear upgrade prompt), but the numbers are already being collected while you decide.
Honest about what is per-link today
We will not oversell it. Today attribution is per-link: you know a link drove N conversions worth X, not which click or visitor. Per-visitor click-id attribution and Razorpay/UPI/Stripe webhook auto-capture are on the roadmap. Until then you report sales by firing the pixel or postback yourself, and it works today.
Set it up
Three steps, no developer
1. Make a smart link and note its slug
Create a directinapp smart link for your bio, story or QR. It opens the native app (Instagram, YouTube, Amazon and the rest) instead of an in-app browser. Copy its slug, for example diwali-sale.
2. Fire the pixel from your thank-you page
On your payment success or thank-you page, drop a 1x1 pixel: GET /c?s=diwali-sale&e=purchase&v=499&cur=INR. Prefer server-side? POST /conversions with JSON { slug, eventName, value, currency, metadata }. Both are live today; this is exactly how you record a Razorpay/UPI sale until webhook auto-capture ships.
3. Open the Business conversion report
In the Business tier you get conversion count, total value and conversion rate per link, a per-event-name breakdown, a timeseries and a detailed per-conversion feed, with each currency totalled on its own. Start on the free Business trial month and see your first rupees land.
directinapp vs Linktree for conversion tracking
| Feature | directinapp | Linktree |
|---|---|---|
| Track sale value (Rs) per link | Yes, via pixel or postback, in INR/USD/EUR/GBP/AED | No, clicks and views only |
| Conversion count and conversion rate per link | Yes, in the Business report | No |
| Per-event-name breakdown, timeseries and per-conversion feed | Yes | No |
| Multi-currency totals kept separate | Yes, never summed across currencies | Not applicable |
| Opens the native app from bio/QR | Yes, smart deep links | Typically an in-app browser |
| Per-visitor / per-click attribution | Coming, on the roadmap (dia_clid) | No |
| Razorpay/UPI/Stripe webhook auto-capture | Coming; today fire the pixel from your success page | No |
| Price | Business Rs 999/mo (anchor Rs 1,999) + GST; free Business trial month | Paid tiers billed in USD |
Frequently asked questions
Does Linktree track conversions and sale value?+
Linktree reports clicks and views, but it does not track the rupee value of sales that came from a specific link. directinapp does: on any link you fire a tracking pixel (GET /c?s=SLUG&e=purchase&v=499&cur=INR) or a server postback (POST /conversions), and the Business tier shows conversion count, total value and conversion rate per link, per currency. Ingestion is always on; viewing the reports needs Business.
Is this a full Linktree replacement?+
For the core job yes: smart link-in-bio, QR codes, native-app deep links and analytics, plus conversion tracking Linktree does not offer. Be aware of two honest limits today: attribution is per-link, not per-visitor, and payment-webhook auto-capture is still on the roadmap, so you fire the pixel or postback yourself for now.
Can I track Razorpay or UPI sales from my link in bio?+
Yes, today, manually. Put the directinapp pixel or postback on your Razorpay success or thank-you page and pass the value and currency (for example v=499&cur=INR). That records the sale against the link right now. Native Razorpay/UPI/Stripe webhook auto-capture is planned on the roadmap but not live yet.
Will I know which visitor or click converted?+
Not yet. Today attribution is per-link only: you know a link drove N conversions worth X, but not which click or visitor, so the feed's source columns are effectively empty. Per-visitor, per-click attribution using a dia_clid click id is on the roadmap. If per-link value is enough for you, everything works today.
Do I lose data if I am not on Business yet?+
No. Conversion ingestion is always on for every link on every plan, so your sales are being counted from day one. You just cannot open the reports until you are on the Business tier, where a non-Business account sees a clear upgrade prompt. The free Business trial month unlocks the full reports.
What does the Business tier cost?+
Rs 999/month (anchor Rs 1,999) or Rs 9,999/year (anchor Rs 19,999), plus GST. The early-bird free trial month is the full Business tier, so you get complete conversion reporting while you evaluate. Start the free Business month and switch from Linktree without risking your data.
More on conversion tracking
directinapp Business
The full conversion-tracking product — pricing, setup and a live demo.
Conversion tracking
Conversion tracking is measuring the real outcomes a link drives — a sale, a signup, a lead — not just the clicks. You tell your analytics tool "this counts as a conversion, worth this much," and it ties that outcome back to the link that earned it. directinapp does this per link today: fire a pixel or a postback when a sale happens, and see the count, the rupee value and the conversion rate for that exact link.
Instagram sales tracking
Yes — you can track sales and signups from an Instagram bio link or reel. Put your store or checkout behind a directinapp link, fire our pixel on your payment success page, and the Business report shows the count, rupee value and conversion rate that link drove. Because a bio or reel is one link, attribution is per-link — you know the link earned the sales, not which follower.
Tracking pixel
A tracking pixel for links is a tiny 1×1 image you load when a sale happens. Point an img tag at GET /c?s=SLUG&e=purchase&v=499&cur=INR and directinapp records one conversion — with its rupee value — against the link that drove it. No SDK, no cookie, no code beyond one line of HTML.
Server postbacks
A server postback records a conversion by sending a POST /conversions call from your backend to directinapp. You send JSON with the link's slug, an event name, value and currency, and the dashboard shows counts, total value and conversion rate per link. It is shipped and works today. Signed, HMAC-verified postbacks are on the roadmap.
Lead tracking
Yes — you can track leads and signups from any directinapp link today. Fire a "lead" or "signup" event from your form's thank-you page with our pixel or postback, and each link shows its lead count, conversion rate, and a per-event breakdown. Attribution is per-link today; per-visitor is on the roadmap.
Razorpay tracking
Yes — you can track Razorpay sales from your directinapp links today. Drop the directinapp pixel or server postback onto your Razorpay success page, and every paid order shows up against the link that drove it: order count, total rupees, and conversion rate. It's manual (you fire the pixel on success); automatic webhook capture is on the roadmap.
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