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Email tracking

Email click tracking — the number you can rely on

Wrap the links in your email and see exactly who tapped what. Works in every email, including plain text.

Track clicksSee the Business plan

No-code setup available — free on the 30-day Business trial. No card required.

How do you track clicks in an email?

You replace each link with a short link that carries the recipient’s token. When someone taps it, the click is recorded and they are forwarded to the real destination immediately. Unlike an open, a click cannot be triggered by the mail app itself.

Why it matters

01

Cannot be faked by a mail app

A click requires a deliberate tap, so unlike an open it is not generated by privacy proxies or image prefetching.

02

Works in plain text

No image is involved, so click tracking keeps working where open tracking is impossible.

03

Ties through to what happened next

Clicks flow through the same links as the rest of directinapp, so device, country and app context come with them.

Set it up

Three steps, no developer

  1. 01

    Shorten your destination

    Create a directinapp link for whatever the email points at.

  2. 02

    Append the recipient parameter

    Every copy carries its own token, so each reply is attributable to one person.

  3. 03

    Send

    Nothing else changes about how you send.

  4. 04

    See who tapped

    Click rate for the campaign, plus which recipients clicked.

Watch it end to end: recipients, snippets, per-person results

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FAQ

Frequently asked questions

Does click tracking slow the reader down?+

No. The redirect is a single hop measured in milliseconds, and the reader lands on your real destination.

What is a good email click rate?+

Commonly cited benchmarks sit around 2–5% for broad sends and much higher for small, targeted lists. Because clicks are measured the same way everywhere, it is a fairer comparison than open rate.

Can I see which link a recipient clicked?+

Yes — each link is its own short link, so clicks are attributed per link as well as per recipient.

More on conversion tracking

directinapp BusinessThe full conversion-tracking product: pricing, setup and a live demo.Open trackingSee roughly how many people opened, with automatic mail-app fetches counted separately so the number means something.For GmailAdd tracking to the mail you already send from Gmail — no extension to install, no change to how Gmail delivers.Without an ESPYou do not need a marketing platform to know whether anyone read your email. Keep your normal inbox and add tracking to it.Apple Mail PrivacyApple loads tracking images for every message, read or not. Here is what that broke, and what still works.For OutlookAdd open and click tracking to the mail you already send from Outlook, with no add-in to install. Clicks are reliable; opens are an estimate.Cold emailFor cold outreach, a per-recipient view beats an aggregate rate. See who clicked, reliably, and treat opens as a rough signal, so you follow up with the right people.

Get started

Stop losing clicks to the in-app browser

Create your first smart link in under a minute and see where every tap really goes.

Start free

Free forever · no card required

Or explore the free link shortener and link-in-bio pages.