Conversion tracking

The TinyURL alternative that tracks the sale, not just the click

TinyURL makes a short link and counts clicks. directinapp is a TinyURL alternative that opens the native app, ships a QR code and link-in-bio, and ties each sale in rupees to the link that drove it.

Try the TinyURL alternative See the Business plan

No-code setup available — free on the 30-day Business trial. No card required.

What is a good TinyURL alternative?

directinapp is a TinyURL alternative for marketers and Indian D2C sellers. Like TinyURL it shortens links, but every link opens the destination's native app, ships with a QR code and analytics, and on Business a pixel or payment webhook ties each sale in rupees to the exact link.

More than a shorter string

TinyURL shortens the URL and counts clicks. directinapp adds deep links that open the native app, plus a QR code and a link-in-bio page free on every link.

Tracks the sale, in rupees

Beyond clicks, a pixel or a signed Razorpay/Stripe/Shopify/WooCommerce webhook ties each order and its rupee value to the exact link and dia_clid click that earned it.

India-first

Pricing and order values in rupees, with auto-capture from the gateways Indian sellers use most. Conversion tracking sits on the Business tier.

Set it up

Three steps, no developer

01
Recreate the links that matter
Make directinapp short links for the campaigns you want to measure, pointing at the same destinations. You migrate at your own pace.
02
Add a webhook or the pixel
Connect a signed Razorpay/Stripe/Shopify/WooCommerce webhook to auto-capture orders, or paste the GET /c pixel on your thank-you page. No gateway keys or checkout code are touched.
03
Read revenue per link
Your dashboard shows clicks and the sales they produced in rupees, matched by the dia_clid click id, so you know which link paid for itself.

Watch it end to end: link, snippet, sale

1/6 · Create a smart link

directinapp.com/diwali-sale

your short link — clicks tracked free

directinapp vs TinyURL

Feature	directinapp	TinyURL
Short links + click analytics	Yes, free on every link	Yes
Opens the native app (deep links)	Yes, with web fallback	No
QR code + link-in-bio	Yes, free	Limited
Sale / conversion tracking	Yes, via pixel, postback and webhooks	No
Revenue captured per link	Yes, order value in rupees	No
Pricing / currency	Rupees, India-first	US dollars

FAQ

Frequently asked questions

How is directinapp different from TinyURL?+

TinyURL is a plain link shortener with click counts. directinapp shortens too, but opens links in the native app and adds conversion tracking that ties each sale in rupees to the link, plus a QR code and a bio page.

Does TinyURL track sales?+

TinyURL reports clicks, not the order or its value. directinapp records the order amount in rupees against the exact link and the click that drove it, via a pixel, postback or payment webhook.

Can I keep my TinyURL links?+

Yes. Recreate the campaigns you want to measure as directinapp links pointing at the same destinations, and add a pixel or webhook. Old TinyURL links keep working.

Is it free?+

Yes to start. Shortening, deep links, QR codes, a bio page and click analytics are free on every link. Conversion tracking is on the Business tier, which starts with a free trial.

More on conversion tracking

directinapp BusinessThe full conversion-tracking product: pricing, setup and a live demo.Conversion trackingConversion tracking is measuring the real outcomes a link drives — a sale, a signup, a lead — not just the clicks. You tell your analytics tool "this counts as a conversion, worth this much," and it ties that outcome back to the link that earned it. directinapp does this on every link: fire a pixel, a postback or our drop-in dia.js script when a sale happens, and see the count, the rupee value and the conversion rate for that exact link — right down to which click and visitor drove it.Instagram sales trackingYes — you can track sales and signups from an Instagram bio link or reel. Put your store or checkout behind a directinapp link, fire our pixel on your payment success page, and the Business report shows the count, rupee value and conversion rate that link drove. Even though a bio or reel is one shared link, per-visitor and per-click attribution shows which visitor and which click drove each sale — the visitor id is cookie-scoped to this browser, not the same person across devices.vs LinktreeLinktree tells you a link got clicked. directinapp tells you it drove 12 purchases worth Rs 5,988. On any link you can fire our tracking pixel or server postback with a sale value, and the Business tier shows conversion count, total value and conversion rate per link, per currency (INR/USD/EUR/GBP/AED). Attribution now runs per-click and per-visitor (dia_clid and dia_vid), and signed webhook auto-capture for Razorpay, Stripe, Shopify and WooCommerce records a paid order automatically.Tracking pixelA tracking pixel for links is a tiny 1×1 image you load when a sale happens. Point an img tag at GET /c?s=SLUG&e=purchase&v=499&cur=INR and directinapp records one conversion — with its rupee value — against the link that drove it. No SDK, no cookie, no code beyond one line of HTML.Server postbacksA server postback records a conversion by sending a POST /conversions call from your backend to directinapp. You send JSON with the link's slug, an event name, value and currency, and the dashboard shows counts, total value and conversion rate per link. It is shipped and works today. Signed, HMAC-verified postbacks are on the roadmap.Lead trackingYes — you can track leads and signups from any directinapp link today. Fire a "lead" or "signup" event from your form's thank-you page with our pixel or postback, and each link shows its lead count, conversion rate, and a per-event breakdown. Attribution ties each lead to the click and the visitor — a cookie-scoped id for this browser — that drove it; recognising the same person across devices is still on the roadmap.

Get started

Stop losing clicks to the in-app browser

Create your first smart link in under a minute and see where every tap really goes.

Start free

Free forever · no card required

Or explore the free link shortener and link-in-bio pages.