Conversion tracking

Server-side conversion tracking that survives cookie and ad-blocker loss

Browser pixels get blocked, cleared and capped. Server-side conversion tracking records the sale from your server instead, so the order still gets tied to the link that drove it, even when the client-side tag never fires.

Set up server-side tracking See the Business plan

No-code setup available — free on the 30-day Business trial. No card required.

What is server-side conversion tracking?

Server-side conversion tracking records a conversion from your server, not the browser. Instead of relying on a client-side pixel that ad blockers and cookie limits can stop, your server or your payment gateway posts the completed order to directinapp, which ties it to the click that drove it via the dia_clid id.

Records the sale even when the pixel does not

Ad blockers, private mode and cookie limits stop many browser pixels from firing. A server postback or a payment webhook does not depend on the browser, so the order is still recorded and attributed.

Two server-side paths, no keys touched

Send a POST /conversions from your own backend when an order completes, or connect a signed Razorpay/Stripe/Shopify/WooCommerce webhook to auto-capture it. Neither touches your gateway keys or checkout code.

Matched to the exact click

Each conversion carries the dia_clid click id, and the first-party dia_vid cookie where present, so directinapp ties the server-recorded sale back to the specific link and click that earned it, in rupees.

Set it up

Three steps, no developer

01
Add the click id to your flow
When a visitor lands from a directinapp link, the dia_clid is on the URL and the dia_vid is set as a first-party cookie. Store the dia_clid with the order in your system.
02
Post the conversion from your server
On a completed order, send a POST /conversions with the amount and the stored dia_clid, or let a signed payment webhook do it automatically. No client-side tag is required.
03
Read attributed revenue
Your dashboard shows the sales your server reported, in rupees, matched to the link and click that drove each one.

Watch it end to end: link, snippet, sale

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FAQ

Frequently asked questions

Why use server-side instead of a browser pixel?+

Browser pixels are increasingly blocked by ad blockers, private browsing and shrinking cookie lifetimes, so they undercount. A server postback or payment webhook records the sale regardless, giving a more complete count.

Do I need a developer for server-side tracking?+

For the payment-webhook path, no: connect a signed Razorpay, Stripe, Shopify or WooCommerce webhook and orders are captured automatically. For the raw POST /conversions path, a developer adds one server call on your order-complete event.

Is this cookieless?+

The strongest signal is the dia_clid click id carried on the link and stored with the order, which needs no cookie. A first-party dia_vid cookie is used as a fallback within one browser where it is available.

Does it work with the browser pixel too?+

Yes. You can run the GET /c pixel and a server postback together; directinapp de-duplicates so a single order is not counted twice.

More on conversion tracking

directinapp BusinessThe full conversion-tracking product: pricing, setup and a live demo.Conversion trackingConversion tracking is measuring the real outcomes a link drives — a sale, a signup, a lead — not just the clicks. You tell your analytics tool "this counts as a conversion, worth this much," and it ties that outcome back to the link that earned it. directinapp does this on every link: fire a pixel, a postback or our drop-in dia.js script when a sale happens, and see the count, the rupee value and the conversion rate for that exact link — right down to which click and visitor drove it.Instagram sales trackingYes — you can track sales and signups from an Instagram bio link or reel. Put your store or checkout behind a directinapp link, fire our pixel on your payment success page, and the Business report shows the count, rupee value and conversion rate that link drove. Even though a bio or reel is one shared link, per-visitor and per-click attribution shows which visitor and which click drove each sale — the visitor id is cookie-scoped to this browser, not the same person across devices.vs LinktreeLinktree tells you a link got clicked. directinapp tells you it drove 12 purchases worth Rs 5,988. On any link you can fire our tracking pixel or server postback with a sale value, and the Business tier shows conversion count, total value and conversion rate per link, per currency (INR/USD/EUR/GBP/AED). Attribution now runs per-click and per-visitor (dia_clid and dia_vid), and signed webhook auto-capture for Razorpay, Stripe, Shopify and WooCommerce records a paid order automatically.Tracking pixelA tracking pixel for links is a tiny 1×1 image you load when a sale happens. Point an img tag at GET /c?s=SLUG&e=purchase&v=499&cur=INR and directinapp records one conversion — with its rupee value — against the link that drove it. No SDK, no cookie, no code beyond one line of HTML.Server postbacksA server postback records a conversion by sending a POST /conversions call from your backend to directinapp. You send JSON with the link's slug, an event name, value and currency, and the dashboard shows counts, total value and conversion rate per link. It is shipped and works today. Signed, HMAC-verified postbacks are on the roadmap.Lead trackingYes — you can track leads and signups from any directinapp link today. Fire a "lead" or "signup" event from your form's thank-you page with our pixel or postback, and each link shows its lead count, conversion rate, and a per-event breakdown. Attribution ties each lead to the click and the visitor — a cookie-scoped id for this browser — that drove it; recognising the same person across devices is still on the roadmap.

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Server-side conversion tracking that survives cookie and ad-blocker loss

What is server-side conversion tracking?

Why it matters