Conversion tracking

The Rebrandly alternative that tracks sales, not just branded clicks

Rebrandly is great at branded links on your own domain. directinapp is a Rebrandly alternative that keeps custom branded slugs but goes further: it ties each link to the order it drove, in rupees, and opens links in the native app.

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No-code setup available — free on the 30-day Business trial. No card required.

What is a good Rebrandly alternative?

directinapp is a Rebrandly alternative for marketers and D2C sellers. It offers custom branded slugs like Rebrandly, but adds conversion tracking: a pixel or a signed Razorpay/Stripe/Shopify webhook ties each sale in rupees to the exact branded link that earned it.

Branded slugs, plus the sale behind them

Custom slugs make a link trustworthy and on-brand. directinapp adds what a plain branded shortener does not: a pixel or webhook that ties the order in rupees back to that branded link.

Opens the native app

Every link deep-links into the destination's native app instead of a logged-out in-app browser, so a tap turns into a follow, install or sale, not a bounce.

India-first pricing and gateways

Order values in rupees and auto-capture from Razorpay, Stripe, Shopify and WooCommerce. QR codes and a link-in-bio page ship free; conversion tracking is on the Business tier.

Set it up

Three steps, no developer

01
Create branded links
Shorten your destinations and choose a memorable custom slug, so the link is on-brand from the first tap. Custom slugs are a Premium feature.
02
Add a webhook or the pixel
Connect a signed Razorpay/Stripe/Shopify/WooCommerce webhook to auto-capture orders, or paste the GET /c pixel on your thank-you page. No gateway keys or checkout code are touched.
03
Read revenue per branded link
Your dashboard shows the sales each branded link drove in rupees, matched by the dia_clid click id.

Watch it end to end: link, snippet, sale

1/6 · Create a smart link

directinapp.com/diwali-sale

your short link — clicks tracked free

directinapp vs Rebrandly

Feature	directinapp	Rebrandly
Custom branded slugs	Yes, on Premium	Yes
Sale / conversion tracking	Yes, via pixel, postback and webhooks	No
Revenue captured per link	Yes, order value in rupees	No
Opens the native app (deep links)	Yes, with web fallback	No
QR code on every link	Yes, free	Limited
Pricing / currency	Rupees, India-first	US dollars

FAQ

Frequently asked questions

How is directinapp different from Rebrandly?+

Rebrandly focuses on branded links and custom domains. directinapp offers custom branded slugs too, and adds conversion tracking that ties each sale in rupees to the link, plus deep links that open the native app.

Does Rebrandly track sales?+

Rebrandly reports clicks and branded-link analytics, not the order or its value. directinapp records the order amount in rupees against the exact link and the click that drove it.

Can I use my own domain?+

directinapp uses its own short domain with custom slugs on the Premium tier. If a fully custom domain is essential, check the current plans on the pricing page before you switch.

Is it built for India?+

Yes. Pricing and revenue are in rupees, and orders auto-capture from the gateways Indian sellers use most, which a branded-link tool like Rebrandly does not focus on.

More on conversion tracking

directinapp BusinessThe full conversion-tracking product: pricing, setup and a live demo.Conversion trackingConversion tracking is measuring the real outcomes a link drives — a sale, a signup, a lead — not just the clicks. You tell your analytics tool "this counts as a conversion, worth this much," and it ties that outcome back to the link that earned it. directinapp does this on every link: fire a pixel, a postback or our drop-in dia.js script when a sale happens, and see the count, the rupee value and the conversion rate for that exact link — right down to which click and visitor drove it.Instagram sales trackingYes — you can track sales and signups from an Instagram bio link or reel. Put your store or checkout behind a directinapp link, fire our pixel on your payment success page, and the Business report shows the count, rupee value and conversion rate that link drove. Even though a bio or reel is one shared link, per-visitor and per-click attribution shows which visitor and which click drove each sale — the visitor id is cookie-scoped to this browser, not the same person across devices.vs LinktreeLinktree tells you a link got clicked. directinapp tells you it drove 12 purchases worth Rs 5,988. On any link you can fire our tracking pixel or server postback with a sale value, and the Business tier shows conversion count, total value and conversion rate per link, per currency (INR/USD/EUR/GBP/AED). Attribution now runs per-click and per-visitor (dia_clid and dia_vid), and signed webhook auto-capture for Razorpay, Stripe, Shopify and WooCommerce records a paid order automatically.Tracking pixelA tracking pixel for links is a tiny 1×1 image you load when a sale happens. Point an img tag at GET /c?s=SLUG&e=purchase&v=499&cur=INR and directinapp records one conversion — with its rupee value — against the link that drove it. No SDK, no cookie, no code beyond one line of HTML.Server postbacksA server postback records a conversion by sending a POST /conversions call from your backend to directinapp. You send JSON with the link's slug, an event name, value and currency, and the dashboard shows counts, total value and conversion rate per link. It is shipped and works today. Signed, HMAC-verified postbacks are on the roadmap.Lead trackingYes — you can track leads and signups from any directinapp link today. Fire a "lead" or "signup" event from your form's thank-you page with our pixel or postback, and each link shows its lead count, conversion rate, and a per-event breakdown. Attribution ties each lead to the click and the visitor — a cookie-scoped id for this browser — that drove it; recognising the same person across devices is still on the roadmap.

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Stop losing clicks to the in-app browser

Create your first smart link in under a minute and see where every tap really goes.

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Or explore the free link shortener and link-in-bio pages.