Conversion tracking

The OpenInApp alternative that measures sales, not just app opens

OpenInApp is a strong app-opener with a monetization layer. directinapp is an OpenInApp alternative that keeps the app-open but adds what creators and D2C sellers actually need: conversion tracking that ties each link to the order it drove, in rupees.

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What is a good OpenInApp alternative?

directinapp is an OpenInApp alternative for creators and Indian D2C sellers. It opens links in the native app like OpenInApp does, but instead of a monetization layer it adds conversion tracking: a pixel, postback or payment webhook ties each sale and its rupee value to the exact link that earned it.

App-opening, without the monetization layer

Like OpenInApp, every link opens the destination in its native app instead of a logged-out browser. Unlike OpenInApp, there is no ad or monetization layer between your audience and your link.

Conversion tracking, in rupees

Go past clicks and app opens: a pixel, postback or Razorpay/Stripe/Shopify webhook ties each sale and its rupee value to the exact link and dia_clid click that drove it.

Analytics, QR and bio on every link

Real-time click, device and geo analytics, a QR code and a link-in-bio page ship free with every link. Conversion tracking sits on the Business tier, which starts with a free trial.

Set it up

Three steps, no developer

01
Create your smart links
Shorten the destinations you share in your bio, stories and broadcasts. Each link opens the native app and starts counting taps immediately.
02
Add a webhook or the pixel
Connect a signed Razorpay/Stripe/Shopify/WooCommerce webhook to auto-capture orders, or paste the GET /c pixel on your thank-you page. No gateway keys or checkout code are touched.
03
See sales per link
Your dashboard shows which link drove taps and which drove orders in rupees, matched by the dia_clid click id and the first-party dia_vid cookie.

Watch it end to end: link, snippet, sale

1/6 · Create a smart link

directinapp.com/diwali-sale

your short link — clicks tracked free

directinapp vs OpenInApp

Feature	directinapp	OpenInApp
Opens the native app (deep links)	Yes, with web fallback	Yes
Monetization / ad layer	No layer between you and your link	Yes, part of the model
Sale / conversion tracking	Yes, via pixel, postback and webhooks	No, not the focus
Revenue captured per link	Yes, order value in rupees	No
QR + link-in-bio	Yes, free	Yes

FAQ

Frequently asked questions

How is directinapp different from OpenInApp?+

Both open links in the native app. OpenInApp adds a monetization layer; directinapp adds conversion tracking instead, tying each sale in rupees to the link that earned it via pixels, postbacks and payment webhooks.

Does OpenInApp track sales?+

OpenInApp focuses on app-opening and link monetization, not attributing sales to a link. directinapp records the order amount in rupees against the exact link and click that drove it.

Is directinapp free?+

Yes to start. Shortening, deep links, QR codes, a bio page and click analytics are free on every link. Conversion tracking is on the Business tier, which starts with a free trial.

Does it work for D2C stores, not just creators?+

Yes. The payment webhooks auto-capture orders from Razorpay, Stripe, Shopify and WooCommerce, so a D2C seller sees revenue per link the same way a creator sees taps per link.

More on conversion tracking

directinapp BusinessThe full conversion-tracking product: pricing, setup and a live demo.Conversion trackingConversion tracking is measuring the real outcomes a link drives — a sale, a signup, a lead — not just the clicks. You tell your analytics tool "this counts as a conversion, worth this much," and it ties that outcome back to the link that earned it. directinapp does this on every link: fire a pixel, a postback or our drop-in dia.js script when a sale happens, and see the count, the rupee value and the conversion rate for that exact link — right down to which click and visitor drove it.Instagram sales trackingYes — you can track sales and signups from an Instagram bio link or reel. Put your store or checkout behind a directinapp link, fire our pixel on your payment success page, and the Business report shows the count, rupee value and conversion rate that link drove. Even though a bio or reel is one shared link, per-visitor and per-click attribution shows which visitor and which click drove each sale — the visitor id is cookie-scoped to this browser, not the same person across devices.vs LinktreeLinktree tells you a link got clicked. directinapp tells you it drove 12 purchases worth Rs 5,988. On any link you can fire our tracking pixel or server postback with a sale value, and the Business tier shows conversion count, total value and conversion rate per link, per currency (INR/USD/EUR/GBP/AED). Attribution now runs per-click and per-visitor (dia_clid and dia_vid), and signed webhook auto-capture for Razorpay, Stripe, Shopify and WooCommerce records a paid order automatically.Tracking pixelA tracking pixel for links is a tiny 1×1 image you load when a sale happens. Point an img tag at GET /c?s=SLUG&e=purchase&v=499&cur=INR and directinapp records one conversion — with its rupee value — against the link that drove it. No SDK, no cookie, no code beyond one line of HTML.Server postbacksA server postback records a conversion by sending a POST /conversions call from your backend to directinapp. You send JSON with the link's slug, an event name, value and currency, and the dashboard shows counts, total value and conversion rate per link. It is shipped and works today. Signed, HMAC-verified postbacks are on the roadmap.Lead trackingYes — you can track leads and signups from any directinapp link today. Fire a "lead" or "signup" event from your form's thank-you page with our pixel or postback, and each link shows its lead count, conversion rate, and a per-event breakdown. Attribution ties each lead to the click and the visitor — a cookie-scoped id for this browser — that drove it; recognising the same person across devices is still on the roadmap.

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Or explore the free link shortener and link-in-bio pages.