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Conversion tracking

Marketing attribution for D2C brands: know which channel actually drives revenue

Reach, impressions and clicks fill dashboards but do not tell a D2C brand where the money comes from. Marketing attribution ties each order back to the channel, campaign and link that produced it, in rupees.

Attribute your D2C revenueSee the Business plan

No-code setup available — free on the 30-day Business trial. No card required.

What is marketing attribution for D2C brands?

Marketing attribution for D2C brands connects each sale to the marketing that produced it. With directinapp you give every channel and campaign its own link, and a pixel or signed payment webhook ties completed orders in rupees back to the exact link, so you see revenue per channel, not just traffic.

Why it matters

01

Revenue per channel, not per click

A separate link per channel lets directinapp attribute the actual order and its rupee value, so Instagram, WhatsApp, email and ads are ranked by money, not by traffic.

02

First-party and gateway-native

Orders auto-capture from signed Razorpay, Stripe, Shopify and WooCommerce webhooks, and attribution uses a first-party click id, so it holds up as third-party cookies fade.

03

One view across the funnel

Bio links, broadcast links, ad links and QR codes all report in one dashboard, so a D2C brand sees the whole path from tap to order in rupees.

Set it up

Three steps, no developer

  1. 01

    Give each channel its own link

    Create a directinapp link per channel and campaign, all pointing at the same store, so each source is measured separately.

  2. 02

    Capture orders automatically

    Connect a signed Razorpay/Stripe/Shopify/WooCommerce webhook, or add the GET /c pixel on your order-confirmation page. No gateway keys or checkout code are touched.

  3. 03

    Read revenue by channel

    Your dashboard shows orders and revenue in rupees per link and channel, matched by the dia_clid click, so budget follows what earns.

Watch it end to end: link, snippet, sale

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FAQ

Frequently asked questions

How is this different from Google Analytics attribution?+

GA models attribution across sessions but leans on cookies and rarely knows the order value. directinapp ties the actual order in rupees to a first-party link click, so revenue attribution is direct, not modelled.

Do I need a data team?+

No. The webhook path is a dashboard connection and the pixel is one snippet. Attribution then reads per link and per channel with no manual tagging.

Does it work with UTMs?+

Yes. Use UTMs to label the source for your analytics and directinapp links to count the clicks and tie them to orders; the two complement each other.

Can it separate two campaigns on the same channel?+

Yes. Use a different link per campaign, and each keeps its own clicks and attributed revenue, so you can compare campaigns within one channel.

More on conversion tracking

directinapp BusinessThe full conversion-tracking product: pricing, setup and a live demo.Conversion trackingConversion tracking is measuring the real outcomes a link drives — a sale, a signup, a lead — not just the clicks. You tell your analytics tool "this counts as a conversion, worth this much," and it ties that outcome back to the link that earned it. directinapp does this on every link: fire a pixel, a postback or our drop-in dia.js script when a sale happens, and see the count, the rupee value and the conversion rate for that exact link — right down to which click and visitor drove it.Instagram sales trackingYes — you can track sales and signups from an Instagram bio link or reel. Put your store or checkout behind a directinapp link, fire our pixel on your payment success page, and the Business report shows the count, rupee value and conversion rate that link drove. Even though a bio or reel is one shared link, per-visitor and per-click attribution shows which visitor and which click drove each sale — the visitor id is cookie-scoped to this browser, not the same person across devices.vs LinktreeLinktree tells you a link got clicked. directinapp tells you it drove 12 purchases worth Rs 5,988. On any link you can fire our tracking pixel or server postback with a sale value, and the Business tier shows conversion count, total value and conversion rate per link, per currency (INR/USD/EUR/GBP/AED). Attribution now runs per-click and per-visitor (dia_clid and dia_vid), and signed webhook auto-capture for Razorpay, Stripe, Shopify and WooCommerce records a paid order automatically.Tracking pixelA tracking pixel for links is a tiny 1×1 image you load when a sale happens. Point an img tag at GET /c?s=SLUG&e=purchase&v=499&cur=INR and directinapp records one conversion — with its rupee value — against the link that drove it. No SDK, no cookie, no code beyond one line of HTML.Server postbacksA server postback records a conversion by sending a POST /conversions call from your backend to directinapp. You send JSON with the link's slug, an event name, value and currency, and the dashboard shows counts, total value and conversion rate per link. It is shipped and works today. Signed, HMAC-verified postbacks are on the roadmap.Lead trackingYes — you can track leads and signups from any directinapp link today. Fire a "lead" or "signup" event from your form's thank-you page with our pixel or postback, and each link shows its lead count, conversion rate, and a per-event breakdown. Attribution ties each lead to the click and the visitor — a cookie-scoped id for this browser — that drove it; recognising the same person across devices is still on the roadmap.

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