Conversion tracking

The Dub alternative for marketers who want sales, not just a dev-friendly shortener

Dub is a slick, open-source link platform loved by developers. directinapp is a Dub alternative for marketers and D2C sellers who care less about the API and more about one question: which link actually drove the sale, in rupees.

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No-code setup available — free on the 30-day Business trial. No card required.

What is a good Dub alternative?

directinapp is a Dub alternative for marketers and Indian D2C sellers. Like Dub it shortens links and reports clicks, but instead of a developer-first workflow it adds no-code conversion tracking: a pixel or a signed Razorpay/Stripe/Shopify webhook ties each sale in rupees to the link that drove it.

No-code, not developer-first

Dub is built around an API and a dev workflow. directinapp is set up from a dashboard: connect a signed webhook or paste a pixel, and conversion tracking works without writing code.

Tracks the sale, in rupees

Beyond clicks, a pixel or a Razorpay/Stripe/Shopify/WooCommerce webhook ties each order and its rupee value to the exact link and dia_clid click that earned it.

India-first, batteries included

Pricing and order values in rupees, plus deep links that open the native app, QR codes and a link-in-bio page free on every link. Conversion tracking sits on the Business tier.

Set it up

Three steps, no developer

01
Recreate your key links
Make directinapp short links for the campaigns you want to measure, pointing at the same destinations. You migrate at your own pace.
02
Add a webhook or the pixel
Connect a signed Razorpay/Stripe/Shopify/WooCommerce webhook to auto-capture orders, or paste the GET /c pixel on your thank-you page. No gateway keys or checkout code are touched.
03
Read revenue per link
Your dashboard shows clicks and the sales they produced in rupees, matched by the dia_clid click id, so you know which link paid for itself.

Watch it end to end: link, snippet, sale

1/6 · Create a smart link

directinapp.com/diwali-sale

your short link — clicks tracked free

directinapp vs Dub

Feature	directinapp	Dub
Short links + click analytics	Yes, free on every link	Yes
Sale / conversion tracking	Yes, via pixel, postback and webhooks	Links and analytics focused
No-code setup	Yes, dashboard + webhook	Developer / API-first
Revenue captured per link	Yes, order value in rupees	No
Opens the native app (deep links)	Yes, with web fallback	No
Pricing / currency	Rupees, India-first	US dollars

FAQ

Frequently asked questions

How is directinapp different from Dub?+

Dub is a developer-friendly, open-source shortener with a strong API. directinapp is a no-code, India-first tool that adds conversion tracking on top of shortening, tying each sale in rupees to the link.

Does Dub track revenue per link?+

Dub focuses on links, analytics and its API. directinapp records the order amount in rupees against the exact link and the click that drove it, via a pixel, postback or payment webhook.

Do I need to be technical to switch?+

No. The webhook path is a dashboard connection and the pixel is one snippet. A developer is only needed for the optional raw POST /conversions call.

Can I keep my Dub links?+

Yes. Recreate the campaigns you want to measure as directinapp links pointing at the same destinations, and add a pixel or webhook. Old links keep working.

More on conversion tracking

directinapp BusinessThe full conversion-tracking product: pricing, setup and a live demo.Conversion trackingConversion tracking is measuring the real outcomes a link drives — a sale, a signup, a lead — not just the clicks. You tell your analytics tool "this counts as a conversion, worth this much," and it ties that outcome back to the link that earned it. directinapp does this on every link: fire a pixel, a postback or our drop-in dia.js script when a sale happens, and see the count, the rupee value and the conversion rate for that exact link — right down to which click and visitor drove it.Instagram sales trackingYes — you can track sales and signups from an Instagram bio link or reel. Put your store or checkout behind a directinapp link, fire our pixel on your payment success page, and the Business report shows the count, rupee value and conversion rate that link drove. Even though a bio or reel is one shared link, per-visitor and per-click attribution shows which visitor and which click drove each sale — the visitor id is cookie-scoped to this browser, not the same person across devices.vs LinktreeLinktree tells you a link got clicked. directinapp tells you it drove 12 purchases worth Rs 5,988. On any link you can fire our tracking pixel or server postback with a sale value, and the Business tier shows conversion count, total value and conversion rate per link, per currency (INR/USD/EUR/GBP/AED). Attribution now runs per-click and per-visitor (dia_clid and dia_vid), and signed webhook auto-capture for Razorpay, Stripe, Shopify and WooCommerce records a paid order automatically.Tracking pixelA tracking pixel for links is a tiny 1×1 image you load when a sale happens. Point an img tag at GET /c?s=SLUG&e=purchase&v=499&cur=INR and directinapp records one conversion — with its rupee value — against the link that drove it. No SDK, no cookie, no code beyond one line of HTML.Server postbacksA server postback records a conversion by sending a POST /conversions call from your backend to directinapp. You send JSON with the link's slug, an event name, value and currency, and the dashboard shows counts, total value and conversion rate per link. It is shipped and works today. Signed, HMAC-verified postbacks are on the roadmap.Lead trackingYes — you can track leads and signups from any directinapp link today. Fire a "lead" or "signup" event from your form's thank-you page with our pixel or postback, and each link shows its lead count, conversion rate, and a per-event breakdown. Attribution ties each lead to the click and the visitor — a cookie-scoped id for this browser — that drove it; recognising the same person across devices is still on the roadmap.

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