Conversion tracking

The Bitly alternative for India that tracks the sale, not just the click

Bitly is a solid click counter, but it reports in dollars and stops at the click. directinapp is a Bitly alternative built for Indian D2C: it ties each short link to the order it drove, in rupees, and opens links in the native app.

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No-code setup available — free on the 30-day Business trial. No card required.

What is the best Bitly alternative for India?

directinapp is a Bitly alternative made for Indian sellers and creators. It does the shortening, QR codes and click analytics Bitly does, then goes further: a pixel, a server postback or a Razorpay/Stripe/Shopify webhook ties each sale and its rupee value to the exact link that earned it.

Priced and reported in rupees

Bitly bills and reports in dollars. directinapp is INR-native: pricing in rupees and order values recorded in rupees, with no currency guesswork for an Indian store.

Tracks the sale, not just the click

Bitly tells you a link got 4,000 clicks. directinapp tells you those clicks produced 37 orders worth INR 64,200, tied to the exact link and dia_clid click via a pixel, postback or webhook.

Opens the app, with QR and bio included

Every link opens the destination in its native app instead of a logged-out in-app browser, and ships with a free QR code and a link-in-bio page. Conversion tracking sits on the Business tier, which starts with a free trial.

Set it up

Three steps, no developer

01
Recreate the links that matter
Make directinapp short links for the campaigns you want to measure and point them at the same destinations Bitly would. You do not have to migrate every old link at once.
02
Add a webhook or drop the pixel
Connect a signed Razorpay/Stripe/Shopify/WooCommerce webhook to auto-capture orders, or paste the GET /c pixel on your thank-you page. No gateway keys or checkout code are touched.
03
Read revenue per link in rupees
Your dashboard shows clicks and the sales they produced in rupees, matched by the dia_clid click id and the first-party dia_vid cookie, so you know which link paid for itself.

Watch it end to end: link, snippet, sale

1/6 · Create a smart link

directinapp.com/diwali-sale

your short link — clicks tracked free

directinapp vs Bitly for Indian sellers

Feature	directinapp	Bitly
Short links + click analytics	Yes, free on every link	Yes
Sale / conversion tracking	Yes, via pixel, postback and webhooks	No, clicks and engagement only
Revenue captured per link	Yes, order value in rupees	No
Opens the native app (deep links)	Yes, with web fallback	No
QR code on every link	Yes, free	On paid plans
Pricing / currency	Rupees, India-first	US dollars

FAQ

Frequently asked questions

Is directinapp a good Bitly alternative for a small store?+

Yes. If you only need short links and click counts, Bitly is fine. If you want to know which link earned actual sales in rupees, directinapp adds conversion tracking on top of the same shortening, QR and analytics.

Does Bitly show revenue per link?+

No. Bitly reports clicks, referrers and locations, not the sale or its value. directinapp records the order amount in rupees against the exact link and the dia_clid click that drove it.

Can I move from Bitly without breaking my links?+

Yes. Create new directinapp links for the campaigns you want to measure, point them at the same destinations, and add a pixel or webhook. Old Bitly links keep working; you migrate at your own pace.

Can it match a buyer across their phone and laptop?+

Not yet. The visitor id (dia_vid) is a first-party cookie scoped to one browser, so cross-device matching is on the roadmap, not shipped. Within one browser, clicks and sales are linked reliably.

More on conversion tracking

directinapp BusinessThe full conversion-tracking product: pricing, setup and a live demo.Conversion trackingConversion tracking is measuring the real outcomes a link drives — a sale, a signup, a lead — not just the clicks. You tell your analytics tool "this counts as a conversion, worth this much," and it ties that outcome back to the link that earned it. directinapp does this on every link: fire a pixel, a postback or our drop-in dia.js script when a sale happens, and see the count, the rupee value and the conversion rate for that exact link — right down to which click and visitor drove it.Instagram sales trackingYes — you can track sales and signups from an Instagram bio link or reel. Put your store or checkout behind a directinapp link, fire our pixel on your payment success page, and the Business report shows the count, rupee value and conversion rate that link drove. Even though a bio or reel is one shared link, per-visitor and per-click attribution shows which visitor and which click drove each sale — the visitor id is cookie-scoped to this browser, not the same person across devices.vs LinktreeLinktree tells you a link got clicked. directinapp tells you it drove 12 purchases worth Rs 5,988. On any link you can fire our tracking pixel or server postback with a sale value, and the Business tier shows conversion count, total value and conversion rate per link, per currency (INR/USD/EUR/GBP/AED). Attribution now runs per-click and per-visitor (dia_clid and dia_vid), and signed webhook auto-capture for Razorpay, Stripe, Shopify and WooCommerce records a paid order automatically.Tracking pixelA tracking pixel for links is a tiny 1×1 image you load when a sale happens. Point an img tag at GET /c?s=SLUG&e=purchase&v=499&cur=INR and directinapp records one conversion — with its rupee value — against the link that drove it. No SDK, no cookie, no code beyond one line of HTML.Server postbacksA server postback records a conversion by sending a POST /conversions call from your backend to directinapp. You send JSON with the link's slug, an event name, value and currency, and the dashboard shows counts, total value and conversion rate per link. It is shipped and works today. Signed, HMAC-verified postbacks are on the roadmap.Lead trackingYes — you can track leads and signups from any directinapp link today. Fire a "lead" or "signup" event from your form's thank-you page with our pixel or postback, and each link shows its lead count, conversion rate, and a per-event breakdown. Attribution ties each lead to the click and the visitor — a cookie-scoped id for this browser — that drove it; recognising the same person across devices is still on the roadmap.

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Or explore the free link shortener and link-in-bio pages.