How to replace Firebase Dynamic Links (step by step)

Firebase Dynamic Links stopped resolving on 25 August 2025. This is the shortest path to working links again, without adopting a full attribution SDK. For the background on why the enterprise replacements are usually overkill, see the free Firebase Dynamic Links alternative.

On the Deep links page, add your app: its URL scheme (for example myapp, which fires myapp://…), your iOS App Store id (the number after /id in the store URL), and your Android package (like com.acme.app). You only do this once; every link reuses it.

Enter the web fallback URL (where desktop users and people without the app should land), pick the app, and type the in-app screen path (for example orders/42). Choose "send to the app store" as the fallback so a person who does not have the app installs it — the classic Firebase Dynamic Links behaviour. Copy the short link.

Replace the old goo.gl/page.link URL with the new short link in your emails, social posts, referral flows and QR codes. On a phone the link now opens your app to the screen; without the app it goes to the store; on desktop it opens the web page. Nothing to deploy.

True deferred deep linking — dropping a freshly installed user onto the exact screen they tapped — needs a small SDK in your app and is on the directinapp roadmap. Until then, store fallback covers the common case (install, then open to the app home), and the smart link handles everything else today. You can inspect the exact iOS and Android deep links your app receives with the deep link generator.