Deep links
One link that opens your app to the exact screen, and falls back to the app store when it isn’t installed. Free, unlimited, no per-install fee — the Firebase Dynamic Links replacement.
Your apps
Create a smart link
Register an app above first.
Restoring the exact screen after an install (deferred deep linking) needs an SDK in your app and is on the roadmap. Today the link opens the app if installed, and sends people to the store otherwise.