Free calculator
Revenue attribution calculator
Clicks are easy to count. Revenue is what actually matters. Enter a campaign’s clicks, conversions and average order value to see what each click is really worth, in rupees.
What these numbers mean
Conversion rate is conversions divided by clicks: the share of taps that turned into a sale, signup or lead. Revenue per click and revenue per 1,000 clicks put a rupee value on traffic, so a link that earns quiet, high-value orders can be compared fairly against one that racks up cheap clicks. That gap between volume and value is the whole point of measuring conversions, not just clicks.
A calculator can only estimate from the numbers you type in. To see the real figure, every conversion has to be tied back to the exact link that drove it.
These are estimates. See your real numbers.
directinapp Business measures the actual revenue each link drives and attributes it automatically, so you never have to guess an average again.
Track your real revenue with Business